The Mission: Mobility Heroes 4D Attraction - Hyundai Motor Studio Seoul

This 4D ride immerses guests in a motion-simulator experience synced with a film. With special effects like wind and motion, guests feel like they're flying over Seoul or helping fight a forest fire, all while showcasing Hyundai’s advanced technology.

Hyundai approached Bauer Lab and The Mill to design an experience as groundbreaking as the new tech it aimed to showcase. At Hyundai Motor Studio in Seoul, guests plunged into the vibrant core of Seoul as they experienced breathtaking flights over the city in futuristic vehicles and an adrenaline-pumping mission to rescue wildlife from a fierce forest fire. The Mill’s world-class CG pipeline, combined with Brogent Technologies’ custom ride system synced to the animation, delivered an immersive, unforgettable ride on a 500-inch dome LED screen, with a 6 DOF motion platform, and 7 diverse 4D effects.

CLIENT: BAUER LAB, HYUNDAI
DIRECTORS: MICHAELANGELO ROCCO, ROBERT SETHI
LINKS: THE MILL CASE STUDY, BLOOLOOP PRESS RELEASE